BBC + The Gorillaz = Genius

This is a great spot from Red Bee media for the olympics. The BBC based company enlisted the help of Damon Albarn and The Gorillaz to promote their coverage of the Beijing Olympics. The soundtrack is great and the visuals are spectacular. There is a beijing theme throughout and cleverly merges all of the olympic games events into two minuets of entertainment. Its a daring move by the BBC but it really has payed off. Its far different from any other promotion for sports events but thats why it works so well. Press play and enjoy!