Sunday
Subliminal Advertising
Now im sure a fair few of you have seen this before. However i have only just come across it on youtube and feel that its worthy of a post. The video is an experiment set up by magician Derren Brown to prove that anyone can be susceptible to subliminal advertising. He proves his point in excellent fashion by hiring and subconsciously tricking two creatives from MBA Advertising. Its a really interesting and thought provoking experiment. I think creatives could take allot from this experiment. It shows how the mind is always subconsciously working and taking note of everything around you. I would love to see someone take a technique like this and turn it into one big campaign. Maybe one for the book.
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2 comments:
ok...this is really a bit freaky, I don't really know what to make of it?
what do you mean? i think its amazing how he has tricked these two. It shows that the mind is working all the time and is always taking in little bits of information that the eye sees! i really want to try this out in a big campaign!
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