Just finished reading the awesome 'Hey Whipple Squeeze This' for the second time round. Its a great book bursting with advice and insights into the advertising industry. This time I found myself highlighting key insights and quotes. Thought i would share one of my favorites with you.
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" Look at what your getting paid for - putting your feet up and
thinking. This is what people with real jobs do when they get time off-put their feet up and daydream, drift, and think of goofy stuff. You, you're getting a paycheck for it."
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Great quote to refer to when your feeling down trying to crack an impossible brief! And if you haven't read the book yet, well, your a mug mate...
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