"I will win gold!"

Well ive been waiting in anticipation for some cool advertising for the olympic games, finally its here.
Its a campaign for nike by W+K London featuring Kelly Sotherton. The idea was to get Kelly to promise she would win gold at the Olympics under lie detector test conditions. She was wired up to a polygraph machine and tested by a psychophysiologist. Kelly's commitment has been questioned in the past, particularly in Athens four years ago by her former coach. Ever since then she has been determined to prove she has the right mental attitude to win gold. Its and obvious but great way of showing our Kelly Sotherton's belief and determination. The campaign come along with a website, TV spot and print.