So here is another one. This time its and outdoor campaign for 'Powerade'. The campaign is by Mother and looks beautiful. The breathtaking shots show triple jumper Phillips Idowu, 29, rower-turned-cyclist Rebecca Romero, 28, and swimmer Gregor Tait, 29. Im not sure what the strategy is here and why there isn't a shot of the product? it would be good to get the background story on this so i will keep my ear to the ground and let you know in due course. In the meantime you can look at the images, admire the photography and have fun trying to put a strategy to the campaign yourself.
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