Three in one day

This really is my lucky day. This third one is a spot for Visa by TBWA. I particularly like this one because it uses Michael Phelps recent gold glory. The camping is based around Phelps becoming the most successful Olympian of all time. However Phelps only reached the feet yesterday, this means that TBWA and Visa had the campaign all ready to go before the olympics and hedged all their bets on Phelps winning gold. Lucky Nike didn't do a similar thing with Paula Radcliffe as she just limped over the finishing line in 28th position. So much time and money rested upon Phelps shoulders, i wonder if they had a backup plan incase he flopped?