More from Nike and W+K

Wieden + Kennedy Amsterdam have created a new spot for Nike, titled ‘Bad Listener’, to coincide with the Beijing Olympics.
The advert features Oscar Pistorius, the South African paralympian sprinter who, through his bravery, grit and determination, is making the world rethink what it means to be an athlete. The commercial tells Oscar’s story through his own eyes and words, and focuses on the fact that whenever he has been told he can’t achieve something due to his disability, he has gone on regardless and has become a highly accomplished athlete. Inspirational, and its a great example how you can reach your consumers on a personal level. Just Do It!