JWT & Mad Men

JWT have produced this interesting spot advertising, well, themselves. It is to feature on the 4-disc Mad Men: Season One DVD set. In a nod to its clients, past and present, the spot recreates the words “Mad Men” with animated letters comprised entirely of letters taken from the logos of global JWT clients. Wonder what the reasoning behind this was? Will anyone who watches the show other than people involved in advertising themselves know of or be interested in hearing JWT's boasts? Looks cool anyway.