Im a big fan of the new Walls campaign by BMB. The guys at BMB released their latest edition to the campaign during the big boat race this sunday.
Great idea. Wish there was more advertising like this - makes the advert more personal and relevant. Not too sure how tailored advertising would go down in this economic crisis but one thing is for sure it certainly has more of an effect. This advert even had the approval of my nan, and i quote, "oh thats clever, wish we could just watch that, wouldn't av to watch these silly toffs battle it out with paddles for alf a bleedin our." Nice one nan.
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