Birds on Coke

A couple of weeks ago i mentioned that coca-cola were 'proud sponsors' of the olympic games and wondered if they would eventually come up with any interesting advertising to support the olympics. Well here it is. W+K Amsterdam created this spot where a few inventive birds build their own version of Beijing's new Olympic stadium. The idea derives from Beijing's very own stadium labeled 'the birds nest' for its similarities to, you guessed it, a birds nest. Its enjoyable to watch but doesn't really capture the imagination of the viewer and fit in with the spirit of the olympic games, unlike the BBC spot that i posted a few weeks ago.