The coke song!

Oh dear! Well after a thorough research I have discovered that Coke really have been busy with their branding on the olympic games. Coke have even created a song for the olympics, now this is either great PR and Marketing or the people singing along to the song are incredibly stupid. However it has worked for coke. In this video thousands of people can be seen singing along to a song by coke, branded by coke and has more to do with coke than the olympics. Genius, or just taking advantage? You decide.